Just Eat Joins UK On-Demand Grocery Delivery Market With Partnership With Asda | Food industry
Just Eat entered the fast grocery delivery market by teaming up with Asda for its first UK supermarket partnership.
Starting in January, Just Eat customers will be able to add a range of products to their shopping carts starting with five Asda stores, with the exact locations to be announced in the new year.
âWe live in an on-demand world,â said Andrew Kenny, UK Managing Director of Just Eat. âWe want to make sure that we give our customers the food they want, when they want it, when they want it. Our partnership with Asda means we can help people access everything from cabinet essentials to fresh groceries in minutes.
Just Eat follows rivals Deliveroo and Uber Eats, which already have fast delivery deals with some of the UK’s biggest supermarkets.
Best known for delivering to restaurants and fast food outlets, Just Eat said up to 1,000 grocery items would be made available for customers to order seven days a week.
The two companies expect the partnership to be extended to more Asda stores over the next year.
The partnership builds on an existing relationship, with Just Eat delivering pizza and meal offerings from Asda Kitchen, the grocer’s indoor coffee shop, which operates in 42 locations nationwide.
âWe’re always looking for new ways to offer more choice to customers and expand the number of delivery options available,â said Simon Gregg, vice president of online grocery shopping at Asda. “The trial will also allow Asda to become more accessible to a broader customer base through Just Eat’s significant presence in the on-demand food delivery space.”
Just Eat has more than 60,000 partner restaurants for which it offers a delivery service, covering 95% of the UK.
The food delivery service has more than 10,000 grocery and convenience store partners on its platform internationally, including brands such as Spar, Shell and 7-Eleven.
Last month, Asda appointed Stuart Rose, the conservative peer and former boss of Marks & Spencer, as chairman.