Samsung Z Flip 3 and Z Fold 3 sales eclipse previous foldable demand
The new from Samsung more popular than their predecessors – but the South Korean electronics giant does not give specific sales data.and are
The company said on Monday that demand for its new devices “continues to exceed expectations.” In the first month, Samsung sold more foldables in the United States than in the previous two years, he said in a report in the newsroom ahead of the announcement. US consumers bought five times more Galaxy Z Fold 3 units than last year, while they picked up 40 times more Z Flip 3 units than the previous one .
Samsung has declined to provide actual numbers, which means it’s hard to gauge how high actual sales are. In August he said thatfor Galaxy Z devices so far in 2021 “- without giving exact figures.
Samsung likely sold around 1.02 million foldables in 2019 and 2020 combined in the United States, Strategy Analytics said.
The overall numbers are not much higher. The research firm estimates that consumers bought just 730,000 foldables worldwide in 2019, of which around 82% came from Samsung. The following year, suppliers sold 2.2 million folds, including 2 million manufactured by Samsung, Strategy Analytics said. In the first half of 2021, Samsung probably sold around 2.3 million foldables worldwide, Strategy Analytics estimated. That brings Samsung’s total worldwide sales before its latest models to around 4.9 million. In August, he estimated that Samsung would sell 5.2 million foldables this year.
Samsung showcased its $ 1,000 Galaxy Z Flip 3 and $ 1,800 Galaxy Z Fold 3 in August at an Unpacked virtual event. In just about every way, Samsung has sought to fix the problems it faced in its old foldables, ranging from concerns about overly delicate displays to criticisms that only ultra-tech fans could afford their high prices.
The company released a new video on Monday showing how it tests its foldables, including placing them in an environmental chamber, examining the S Pen’s water resistance and ease of use, and folding them enough time to be sure they will last over 200,000 times – or about five years of use if folded and unfolded 100 times a day. The tests for the Z Flip 3 and Z Fold 3 “reflect real user models in real world scenarios such as two-handed folding and unfolding,” Samsung said.
While the improved durability has likely made consumers more willing to try foldable products, the lower prices have likely been another major factor in making them more attractive to potential buyers. Starting this year’s foldable product line at $ 1,000 – nearly $ 400 less than last year’s original Z Flip and the same price as– Samsung aims to generalize its foldables.
This is especially true for the Z Flip 3, which CNET’s Patrick Holland called a “scene thief” and said “could be the first foldable phone aimed at a mass audience that has a chance to live up to it. of such hype “. The device features a compact clamshell design that protects the internal screen, while the Z Fold 3 expands outward from a phone to a tablet and comes with S Pen support for the first time. .
Samsung has been trying to make foldables popular for years. The company has incorporated displays into its premium products since 2019, but the early models haven’t attracted many buyers. The first glitches in the Galaxy Fold’s initial screen raised doubts that the foldables were tough enough to withstand everyday use, let alone a rainstorm or a fall from a bedside table. . And prices, which hit $ 2,000 for last year’s Z Fold 2, were aimed more at the 1% than typical smartphone buyers. Sustainability and pricing issues have kept most consumers from purchasing foldable products, especially amid the global COVID-19 pandemic.